(Life House Hotels)
As Life House grows, our marketing team needs the ability to promote and build buzz around a hotel prior to it’s opening. The challenge is that there may be few visuals to work with and little bandwidth on our development team. However, our interiors team always builds the design of a space around a narrative, and from that narrative creates visual references and begins to tell a story.
The product team took these visuals and interwove it with mood-setting patterns, color palettes, and snippets of the story to create a short but splashy “Coming Soon” page template. The best part is that our marketing team is able to independently launch and update these pages via CMS.
See it in action for Life House Lower Highlands, opening this winter.