ROLE
Branding & Visual Design
AGENCY
Charming Robot
FoodChain is a concept app intended to ease office lunch-time struggles (What do you feel like? Who’s in? Are we ordering in or going out? When??). Partnering with ordering services such as Seamless, the app allows a user to start a “plan” and invite others to join in, or simply join other orders. The brand’s look is bright but slightly off-beat, the tone chummy and relaxed…because we’re serious about lunch but not that serious.
![loading](http://www.holderdesigns.com/wp-content/uploads/2016/05/loading-1.png)
![loading](http://www.holderdesigns.com/wp-content/uploads/2016/05/loading-1.png)
![10-06_FoodChain-2](http://www.holderdesigns.com/wp-content/uploads/2016/05/10-06_FoodChain-2-1.png)
![10-06_FoodChain-2](http://www.holderdesigns.com/wp-content/uploads/2016/05/10-06_FoodChain-2-1.png)
![10-06_FoodChain-6](http://www.holderdesigns.com/wp-content/uploads/2016/05/10-06_FoodChain-6-1.png)
![10-06_FoodChain-6](http://www.holderdesigns.com/wp-content/uploads/2016/05/10-06_FoodChain-6-1.png)
STYLE GUIDE & BRAND ELEMENTS
Truth be told none of this ever came to fruition but I’ll always want one of these t-shirts. Sigh.
![mac-rascal-t2](http://www.holderdesigns.com/wp-content/uploads/2016/05/mac-rascal-t2.png)
![mac-rascal-t2](http://www.holderdesigns.com/wp-content/uploads/2016/05/mac-rascal-t2.png)
![FC-styles2](http://www.holderdesigns.com/wp-content/uploads/2016/05/FC-styles2.png)
![FC-styles2](http://www.holderdesigns.com/wp-content/uploads/2016/05/FC-styles2.png)
![FC-12](http://www.holderdesigns.com/wp-content/uploads/2016/05/FC-12.png)
![FC-12](http://www.holderdesigns.com/wp-content/uploads/2016/05/FC-12.png)
More Projects